Who among you can tell the taste of wheat, of real wheat. It is a flavor that we probably no longer recognize and when we meet it it amazes us and reminds us of something good, of our childhood. It makes us go back in time with great feelings of positivity and well-being. Yet, there is a unique way to try these wonderful and unique sensations again: buying Sicilian durum wheat pasta.

I remember, when I entered the company early in the morning, the air was impregnated with a particular, sweet smell, it almost tasted like sugar, the sugar that you like, that makes you happy and that gives you positive energy. Today, opening a pack of artisan pasta, I feel that typical smell of Sicilian wheat that floods the kitchen, bringing you back to joyful memories. Enough with the tasteless paste, hard as if it were chewing gum. It is true that globalization takes us all the same: McDonald’s chips against a nice fried potato, the super strawberry from greenhouses against the taste of a strawberry picked in the fields. So, let’s regain possession of the taste of pasta, its softness and the healthiest of grains, the Sicilian one.